Search Engine Optimization is the process of increasing the quality of website traffic by increasing the visibility of website to the users of web search engine. SEO is a methodology of strategies, techniques and tactics used to increase the traffic of visitors to a website by obtaining a high ranking placement in search engine result page. SEO is fast and dynamic field. It is more than building the links and modifying the keywords to improve the organic search ranking to increase the ranking of business. One needs to keep track of emerging trends such as voice search, Algorithmic Changes, your audience and technological changes.

The concept of Sentiment Analysis is understood by combining the terms “Sentiment” and “Analysis”. The word sentiment represents feeling that can be joyful, confusing, irritating, distracting. The sentiments are the feelings based on certain attitudes and opinions rather than facts due to which sentiments are of subjective nature. The sentiment implies an emotion usually motivated by opinion or perception of a person. The psychologists attempts to present multitude of emotions classified into six distinct classes: joy, love, fear, sadness, surprise and anger. The emotions based on sadness and joy are experienced on daily basis at different levels. People are mainly concerned about sentiment analysis detecting a positive, negative or neutral response. The major significance of sentiment analysis is that every emotion is linked to human perception forming an ingrained part of all humans which means that every human has the potential to generate different opinions acting as a tool for Sentiment Analysis.

Search Engine Optimization is the process of increasing the quality of website traffic by increasing the visibility of website to the users of web search engine. SEO is a methodology of strategies, techniques and tactics used to increase the traffic of visitors to a website by obtaining a high ranking placement in search engine result page. SEO is fast and dynamic field. It is more than building the links and modifying the keywords to improve the organic search ranking to increase the ranking of business. One needs to keep track of emerging trends such as voice search, Algorithmic Changes, your audience and technological changes.